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2022
Mark The Karma case: Brand identity and business opportunities
Brattström, James ^LU ; Röken, Hugo ^LU and Nulli, Flavien ^LU (2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration
- Master (One yr)
Mark Environmental CSR impact on consumer purchase intention: A Cross-country Comparison
Zhu, Mengwei ^LU and Brattström, James ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
Brattström, James ^LU ; Röken, Hugo ^LU and Welander, Hanna ^LU (2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.