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2022
Mark Doing a Gucci
Källström, Emma ^LU ; Welander, Hanna ^LU and Karlsson, Jesper ^LU (2022) BUSN35 20221
Department of Business Administration
- Misc.
Mark Is it really what is on the inside that counts? A qualitative study on shipping packaging’s impact on brand experience
Bergendal, Elsa ^LU and Welander, Hanna ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
Brattström, James ^LU ; Röken, Hugo ^LU and Welander, Hanna ^LU (2021) In Strategic Brand Management - Masters Paper Series BUSN21 20212
Department of Business Administration
- Misc.
Mark Det var en gång ett varumärke... - En kvalitativ studie om hur storytelling används vid återupplivning av modevarumärken
Månsson, Cajsa ^LU ; Pettersson, Ida ^LU and Welander, Hanna ^LU (2021) FEKH29 20202
Department of Business Administration
- Bach. Degree