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Social desirability in personality inventories: Symptoms, diagnosis and prescribed cure

Bäckström, Martin LU and Björklund, Fredrik LU orcid (2013) In Scandinavian Journal of Psychology 54(2). p.152-159
Abstract
An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self deception, Impression formation, and the first PC), suggesting that item popularity may be a useful heuristic tool for identifying items which elicit socially desirable responding. We diagnose the cause of socially desirable responding as an interaction between the evaluative content of the item and enhancement motivation in the rater. Study 2 introduced a possible cure; evaluative neutralization of items. To test the feasibility of the method lay psychometricians (undergraduates) reformulated existing... (More)
An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self deception, Impression formation, and the first PC), suggesting that item popularity may be a useful heuristic tool for identifying items which elicit socially desirable responding. We diagnose the cause of socially desirable responding as an interaction between the evaluative content of the item and enhancement motivation in the rater. Study 2 introduced a possible cure; evaluative neutralization of items. To test the feasibility of the method lay psychometricians (undergraduates) reformulated existing personality test items according to written instructions. The new items were indeed lower in social desirability while essentially retaining the five factor structure and reliability of the inventory. We conclude that although neutralization is no miracle cure, it is simple and has beneficial effects. (Less)
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author
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organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
personality, social desirability, psychometrics
in
Scandinavian Journal of Psychology
volume
54
issue
2
pages
152 - 159
publisher
Wiley-Blackwell
external identifiers
  • wos:000316619500015
  • scopus:84875381587
  • pmid:23252410
ISSN
1467-9450
DOI
10.1111/sjop.12015
language
English
LU publication?
yes
id
c95ed780-e388-42b2-a4d2-7b5b43309d47 (old id 3045705)
alternative location
http://onlinelibrary.wiley.com/doi/10.1111/sjop.12015/epdf
date added to LUP
2016-04-01 10:55:46
date last changed
2022-04-04 22:36:09
@article{c95ed780-e388-42b2-a4d2-7b5b43309d47,
  abstract     = {{An analysis of social desirability in personality assessment is presented. Starting with the symptoms, Study 1 showed that mean ratings of graded personality items are moderately to strongly linearly related to social desirability (Self deception, Impression formation, and the first PC), suggesting that item popularity may be a useful heuristic tool for identifying items which elicit socially desirable responding. We diagnose the cause of socially desirable responding as an interaction between the evaluative content of the item and enhancement motivation in the rater. Study 2 introduced a possible cure; evaluative neutralization of items. To test the feasibility of the method lay psychometricians (undergraduates) reformulated existing personality test items according to written instructions. The new items were indeed lower in social desirability while essentially retaining the five factor structure and reliability of the inventory. We conclude that although neutralization is no miracle cure, it is simple and has beneficial effects.}},
  author       = {{Bäckström, Martin and Björklund, Fredrik}},
  issn         = {{1467-9450}},
  keywords     = {{personality; social desirability; psychometrics}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{152--159}},
  publisher    = {{Wiley-Blackwell}},
  series       = {{Scandinavian Journal of Psychology}},
  title        = {{Social desirability in personality inventories: Symptoms, diagnosis and prescribed cure}},
  url          = {{https://lup.lub.lu.se/search/files/2246897/3911106.pdf}},
  doi          = {{10.1111/sjop.12015}},
  volume       = {{54}},
  year         = {{2013}},
}