Pooling reputations
(2002) In International Journal of Industrial Organization 20(5). p.715-730- Abstract
- It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/893646
- author
- Andersson, Fredrik LU
- organization
- publishing date
- 2002
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- multi-product firms, new goods, reputation
- in
- International Journal of Industrial Organization
- volume
- 20
- issue
- 5
- pages
- 715 - 730
- publisher
- Elsevier
- external identifiers
-
- wos:000174668100007
- scopus:33746786115
- ISSN
- 0167-7187
- DOI
- 10.1016/S0167-7187(00)00101-6
- language
- English
- LU publication?
- yes
- id
- 2fef94e4-72d5-49da-8856-bcc43d48edc9 (old id 893646)
- date added to LUP
- 2016-04-01 15:23:58
- date last changed
- 2024-06-06 13:50:41
@article{2fef94e4-72d5-49da-8856-bcc43d48edc9, abstract = {{It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.}}, author = {{Andersson, Fredrik}}, issn = {{0167-7187}}, keywords = {{multi-product firms; new goods; reputation}}, language = {{eng}}, number = {{5}}, pages = {{715--730}}, publisher = {{Elsevier}}, series = {{International Journal of Industrial Organization}}, title = {{Pooling reputations}}, url = {{http://dx.doi.org/10.1016/S0167-7187(00)00101-6}}, doi = {{10.1016/S0167-7187(00)00101-6}}, volume = {{20}}, year = {{2002}}, }