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Starka varumärken - vägen till framgångsrik internationalisering

Melin, Frans LU and Urde, Mats LU (1999) p.176-200
Abstract
Brands as competitive advantages in internationalisation and global competition
Please use this url to cite or link to this publication:
author
and
organization
alternative title
Strong brands – an approach to internationalisation
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Business-to-business branding, internationalisation, Management
categories
Popular Science
host publication
Exporthandboken : Internationell affärsutveckling för små och stora företag - Internationell affärsutveckling för små och stora företag
editor
, Sveriges Exportråd
pages
25 pages
publisher
Industrilitteratur
ISBN
91-7548-551-6
language
Swedish
LU publication?
yes
id
d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0
date added to LUP
2017-06-30 10:55:35
date last changed
2018-11-21 21:33:08
@inbook{d363ca3f-6cf5-4c5f-a38f-e377a5a2c6d0,
  abstract     = {{Brands as competitive advantages in internationalisation and global competition}},
  author       = {{Melin, Frans and Urde, Mats}},
  booktitle    = {{Exporthandboken : Internationell affärsutveckling för små och stora företag}},
  editor       = {{, Sveriges Exportråd}},
  isbn         = {{91-7548-551-6}},
  keywords     = {{Business-to-business branding; internationalisation; Management}},
  language     = {{swe}},
  month        = {{01}},
  pages        = {{176--200}},
  publisher    = {{Industrilitteratur}},
  title        = {{Starka varumärken - vägen till framgångsrik internationalisering}},
  year         = {{1999}},
}