Sustainable Development and Creative Start-ups. Creativity and the uniting and splitting implications of its perceptions.
(2018) BUSN49 20181Department of Business Administration
- Abstract
- Sustainable development is currently a topic of great interest due to United Nations’ Brundtland report in which a strong case is made for the need to transform societies towards a more sustainable orientation. Despite relatively few studies on the subject, sustainable entrepreneurs are claimed to play a significant role as change agents in sustainable development. For this reason, we chose to make a small contribution and conduct a qualitative case study on a start-up running a sustainable business. Considering that creativity represents an important key driver in the entrepreneurial process of start-ups, we investigate more specifically the creative aspects behind the implementation and development of a sustainable business. This paper... (More)
- Sustainable development is currently a topic of great interest due to United Nations’ Brundtland report in which a strong case is made for the need to transform societies towards a more sustainable orientation. Despite relatively few studies on the subject, sustainable entrepreneurs are claimed to play a significant role as change agents in sustainable development. For this reason, we chose to make a small contribution and conduct a qualitative case study on a start-up running a sustainable business. Considering that creativity represents an important key driver in the entrepreneurial process of start-ups, we investigate more specifically the creative aspects behind the implementation and development of a sustainable business. This paper aims to investigate how creativity is perceived in a start-up team and the not so positive consequences creativity may have in the context of an innovative sustainable start-up. As a result of our qualitative interviews, we were able to identify the existence of and need for different types of creativity in different situations. This may contradict the theory suggesting a distinction between creative and uncreative team members. Consequently, we conclude that the awareness in a team of the existence of different perceptions of creativity and the coordination of different types of creativity could have some valuable implications for the functioning and further success of a start-up. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8951231
- author
- Ichikawa, Yohei LU and Michelsson, Rita LU
- supervisor
- organization
- course
- BUSN49 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- sustainable development, entrepreneurship, start-up, creativity, organizational creativity
- language
- English
- id
- 8951231
- date added to LUP
- 2018-06-25 15:12:18
- date last changed
- 2018-06-25 15:12:18
@misc{8951231,
abstract = {{Sustainable development is currently a topic of great interest due to United Nations’ Brundtland report in which a strong case is made for the need to transform societies towards a more sustainable orientation. Despite relatively few studies on the subject, sustainable entrepreneurs are claimed to play a significant role as change agents in sustainable development. For this reason, we chose to make a small contribution and conduct a qualitative case study on a start-up running a sustainable business. Considering that creativity represents an important key driver in the entrepreneurial process of start-ups, we investigate more specifically the creative aspects behind the implementation and development of a sustainable business. This paper aims to investigate how creativity is perceived in a start-up team and the not so positive consequences creativity may have in the context of an innovative sustainable start-up. As a result of our qualitative interviews, we were able to identify the existence of and need for different types of creativity in different situations. This may contradict the theory suggesting a distinction between creative and uncreative team members. Consequently, we conclude that the awareness in a team of the existence of different perceptions of creativity and the coordination of different types of creativity could have some valuable implications for the functioning and further success of a start-up.}},
author = {{Ichikawa, Yohei and Michelsson, Rita}},
language = {{eng}},
note = {{Student Paper}},
title = {{Sustainable Development and Creative Start-ups. Creativity and the uniting and splitting implications of its perceptions.}},
year = {{2018}},
}