Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study
(2020) BUSN49 20201Department of Business Administration
- Abstract
- The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. This thesis contributes to the literature on employer branding and employee engagement in the face of organizational change. Specifically, through the illustration of IKEA Group’s corporate restructure and communication of change.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9019192
- author
- Meyer, Tess LU and Brown, Emily LU
- supervisor
-
- Anna Jonsson LU
- organization
- course
- BUSN49 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Employer Branding, Employee Engagement, Corporate Restructuring, Organizational Change, Subsidiary Organization, Ingka Centres, IKEA
- language
- English
- id
- 9019192
- date added to LUP
- 2020-06-25 11:37:44
- date last changed
- 2020-06-25 11:37:44
@misc{9019192, abstract = {{The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. This thesis contributes to the literature on employer branding and employee engagement in the face of organizational change. Specifically, through the illustration of IKEA Group’s corporate restructure and communication of change.}}, author = {{Meyer, Tess and Brown, Emily}}, language = {{eng}}, note = {{Student Paper}}, title = {{Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study}}, year = {{2020}}, }