The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands
(2020) BUSN39 20201Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9030909
- author
- Szyntar, Alicja LU and Heijmeskamp, Romee LU
- supervisor
- organization
- alternative title
- How does influencers’ reputation impact young Swedish women views and opinions towards makeup brands?
- course
- BUSN39 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- influencer marketing, brand reputation, human brands, social media influencers
- language
- English
- id
- 9030909
- date added to LUP
- 2020-10-15 12:16:06
- date last changed
- 2020-10-15 12:16:06
@misc{9030909, author = {{Szyntar, Alicja and Heijmeskamp, Romee}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands}}, year = {{2020}}, }