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The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands

Szyntar, Alicja LU and Heijmeskamp, Romee LU (2020) BUSN39 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Szyntar, Alicja LU and Heijmeskamp, Romee LU
supervisor
organization
alternative title
How does influencers’ reputation impact young Swedish women views and opinions towards makeup brands?
course
BUSN39 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
influencer marketing, brand reputation, human brands, social media influencers
language
English
id
9030909
date added to LUP
2020-10-15 12:16:06
date last changed
2020-10-15 12:16:06
@misc{9030909,
  author       = {{Szyntar, Alicja and Heijmeskamp, Romee}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Power of Reputation: A qualitative study on the impact of influencers’ perceived reputation towards makeup brands}},
  year         = {{2020}},
}