Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
(2022) BUSN39 20221Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9089851
- author
- Andrina Anggraeni, Pritta LU and Zhang, Yingting LU
- supervisor
- organization
- course
- BUSN39 20221
- year
- 2022
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Co-working Space, Brand Equity, Value co-creation, Collaborative interaction, Business-to-Business, Sharing Economy
- language
- English
- id
- 9089851
- date added to LUP
- 2022-06-28 09:52:35
- date last changed
- 2022-06-28 09:52:35
@misc{9089851, author = {{Andrina Anggraeni, Pritta and Zhang, Yingting}}, language = {{eng}}, note = {{Student Paper}}, title = {{Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy}}, year = {{2022}}, }