A Small Company With Big Dreams - A study of challenges during change management in a small manufacturing company when it adopted e-commerce
(2023) MGTN59 20231Department of Business Administration
- Abstract
- The field of change management is continuously developing and is an important subject for organizations worldwide. The models and theories of change management are broad and cover many aspects but cannot be applied to all change processes. In this study, we have looked into the challenges and strategies to overcome them in a small manufacturing business based in Sweden. The change process of the company was the adoption of e-commerce into its sales channels. A qualitative research method was used to collect the experiences of six employees at the company through semi-structured interviews. Three major themes were found: logistics challenges, e-marketing, and hesitation to change. From these findings, the conclusion was that while logistics... (More)
- The field of change management is continuously developing and is an important subject for organizations worldwide. The models and theories of change management are broad and cover many aspects but cannot be applied to all change processes. In this study, we have looked into the challenges and strategies to overcome them in a small manufacturing business based in Sweden. The change process of the company was the adoption of e-commerce into its sales channels. A qualitative research method was used to collect the experiences of six employees at the company through semi-structured interviews. Three major themes were found: logistics challenges, e-marketing, and hesitation to change. From these findings, the conclusion was that while logistics may be a niche challenge, e-marketing and hesitation to change can be found in the existing literature but do not cover all challenges related. This suggests that future research needs to be done to help small manufacturing companies plan and adequately prepare for e-commerce adoption. This study concludes that the models and theories available for change management aren't adequate in predicting challenges and how to overcome them for small manufacturing companies entering online sales. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9129049
- author
- Ur Rehman, Saif LU and Jaza, Carina LU
- supervisor
- organization
- course
- MGTN59 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- organizational change, change management, small manufacturing companies
- language
- English
- id
- 9129049
- date added to LUP
- 2023-06-26 14:26:12
- date last changed
- 2023-06-26 14:26:12
@misc{9129049, abstract = {{The field of change management is continuously developing and is an important subject for organizations worldwide. The models and theories of change management are broad and cover many aspects but cannot be applied to all change processes. In this study, we have looked into the challenges and strategies to overcome them in a small manufacturing business based in Sweden. The change process of the company was the adoption of e-commerce into its sales channels. A qualitative research method was used to collect the experiences of six employees at the company through semi-structured interviews. Three major themes were found: logistics challenges, e-marketing, and hesitation to change. From these findings, the conclusion was that while logistics may be a niche challenge, e-marketing and hesitation to change can be found in the existing literature but do not cover all challenges related. This suggests that future research needs to be done to help small manufacturing companies plan and adequately prepare for e-commerce adoption. This study concludes that the models and theories available for change management aren't adequate in predicting challenges and how to overcome them for small manufacturing companies entering online sales.}}, author = {{Ur Rehman, Saif and Jaza, Carina}}, language = {{eng}}, note = {{Student Paper}}, title = {{A Small Company With Big Dreams - A study of challenges during change management in a small manufacturing company when it adopted e-commerce}}, year = {{2023}}, }