Managing the politics of value propositions
Corvellec, Hervé LU
and Hultman, Johan
LU
(2014)
In Marketing Theory
14(4).
p.355-375
- Abstract
- Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is... (More) - Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/4076856
- author
- Corvellec, Hervé
LU
and Hultman, Johan
LU
- organization
- publishing date
- 2014
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Marketing Theory
- volume
- 14
- issue
- 4
- pages
- 355 - 375
- publisher
- SAGE Publications
- external identifiers
-
- wos:000346258300001
- scopus:84992885754
- ISSN
- 1741-301X
- DOI
- 10.1177/1470593114523445
- project
- Organizing critical infrastructure services-The case of Waste Management
- language
- English
- LU publication?
- yes
- id
- 20ff08b9-dbd4-4a9c-8405-b01e6c51c2b4 (old id 4076856)
- date added to LUP
- 2016-04-01 10:04:56
- date last changed
- 2023-01-02 00:52:36
@article{20ff08b9-dbd4-4a9c-8405-b01e6c51c2b4,
abstract = {{Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).<br/><br>
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.<br/><br>
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.<br/><br>
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created. <br/><br>
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.<br/><br>
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.}},
author = {{Corvellec, Hervé and Hultman, Johan}},
issn = {{1741-301X}},
language = {{eng}},
number = {{4}},
pages = {{355--375}},
publisher = {{SAGE Publications}},
series = {{Marketing Theory}},
title = {{Managing the politics of value propositions}},
url = {{http://dx.doi.org/10.1177/1470593114523445}},
doi = {{10.1177/1470593114523445}},
volume = {{14}},
year = {{2014}},
}