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B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry

Olsson, Annika LU orcid and Orremo, Fredrik LU (2002) 8th Logistics Research Network (LRN) Conference, 2002
Abstract
An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the... (More)
An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the creation of a sustainable B2B system. The paper concludes by suggesting a model for a B2B solution that will fulfil end customers’ needs as well as address concerns about information handling. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
B2B, B2C, customer segmentation, e-commerce pharmaceuticals, packaging logistics
host publication
ISL Conference Proceedings 2002
conference name
8th Logistics Research Network (LRN) Conference, 2002
conference location
Birmingham, United Kingdom
conference dates
2002-09-03 - 2002-09-04
language
English
LU publication?
yes
id
a48e266c-2f8c-4616-861e-dea313a9b2c3 (old id 539012)
date added to LUP
2016-04-04 13:55:15
date last changed
2021-05-28 02:31:13
@inproceedings{a48e266c-2f8c-4616-861e-dea313a9b2c3,
  abstract     = {{An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the creation of a sustainable B2B system. The paper concludes by suggesting a model for a B2B solution that will fulfil end customers’ needs as well as address concerns about information handling.}},
  author       = {{Olsson, Annika and Orremo, Fredrik}},
  booktitle    = {{ISL Conference Proceedings 2002}},
  keywords     = {{B2B; B2C; customer segmentation; e-commerce pharmaceuticals; packaging logistics}},
  language     = {{eng}},
  title        = {{B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry}},
  year         = {{2002}},
}