Publications | Lund University Publications

1 – 5 of 5

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=keywords+exact+%22B2B%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2019
Mark B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina ; Hultén, Peter and Tarnovskaya, Veronika ^LU (2019) In Journal of Business and Industrial Marketing 34(1). p.1-11
- Contribution to journal › Article
2015
Mark Interpersonal influence strategies in complex B2B sales and the socio-cognitive construction of relationship value
Hohenschwert, Lena ^LU and Geiger, Susi (2015) In Industrial Marketing Management 49. p.139-150
- Contribution to journal › Article
2010
Mark Branding Capability of Technology of Technology Born Globals
Altshuler, Liliya ^LU and Tarnovskaya, Veronika ^LU (2010) In Journal of Brand Management 18(3). p.212-227
- Contribution to journal › Article
2007
Mark The Microstructure of Collaborative E-business Capability
Gibe, John ^LU (2007)
- Thesis › Doctoral thesis (monograph)
2002
Mark B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry
Olsson, Annika ^LU and Orremo, Fredrik ^LU (2002) 8th Logistics Research Network (LRN) Conference, 2002
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding

your query:: Remove keywords: B2B