Why do investors participate in tourism incentive crowdfunding? The effects of attribution and trust on willingness to fund
(2020) In Journal of Travel and Tourism Marketing 37(2). p.141-154- Abstract
Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/76a89f6c-fabe-4060-8959-9bf16c1fc2bf
- author
- Kim, Myung Ja ; Hall, C. Michael LU and Kim, Dae Kwan
- organization
- publishing date
- 2020
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- fundraiser attribution, Incentive crowdfunding, platform attribution, PLS-SEM, project attribution, South Korea, tourism and leisure sector, trust in fundraiser, trust in platform, willingness to crowdfund
- in
- Journal of Travel and Tourism Marketing
- volume
- 37
- issue
- 2
- pages
- 14 pages
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85079554319
- ISSN
- 1054-8408
- DOI
- 10.1080/10548408.2020.1722784
- language
- English
- LU publication?
- yes
- id
- 76a89f6c-fabe-4060-8959-9bf16c1fc2bf
- date added to LUP
- 2021-01-13 10:44:53
- date last changed
- 2023-01-01 03:27:09
@article{76a89f6c-fabe-4060-8959-9bf16c1fc2bf, abstract = {{<p>Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.</p>}}, author = {{Kim, Myung Ja and Hall, C. Michael and Kim, Dae Kwan}}, issn = {{1054-8408}}, keywords = {{fundraiser attribution; Incentive crowdfunding; platform attribution; PLS-SEM; project attribution; South Korea; tourism and leisure sector; trust in fundraiser; trust in platform; willingness to crowdfund}}, language = {{eng}}, number = {{2}}, pages = {{141--154}}, publisher = {{Taylor & Francis}}, series = {{Journal of Travel and Tourism Marketing}}, title = {{Why do investors participate in tourism incentive crowdfunding? The effects of attribution and trust on willingness to fund}}, url = {{http://dx.doi.org/10.1080/10548408.2020.1722784}}, doi = {{10.1080/10548408.2020.1722784}}, volume = {{37}}, year = {{2020}}, }