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Why do investors participate in tourism incentive crowdfunding? The effects of attribution and trust on willingness to fund

Kim, Myung Ja ; Hall, C. Michael LU and Kim, Dae Kwan (2020) In Journal of Travel and Tourism Marketing 37(2). p.141-154
Abstract

Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.

Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
fundraiser attribution, Incentive crowdfunding, platform attribution, PLS-SEM, project attribution, South Korea, tourism and leisure sector, trust in fundraiser, trust in platform, willingness to crowdfund
in
Journal of Travel and Tourism Marketing
volume
37
issue
2
pages
14 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85079554319
ISSN
1054-8408
DOI
10.1080/10548408.2020.1722784
language
English
LU publication?
yes
id
76a89f6c-fabe-4060-8959-9bf16c1fc2bf
date added to LUP
2021-01-13 10:44:53
date last changed
2023-01-01 03:27:09
@article{76a89f6c-fabe-4060-8959-9bf16c1fc2bf,
  abstract     = {{<p>Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael and Kim, Dae Kwan}},
  issn         = {{1054-8408}},
  keywords     = {{fundraiser attribution; Incentive crowdfunding; platform attribution; PLS-SEM; project attribution; South Korea; tourism and leisure sector; trust in fundraiser; trust in platform; willingness to crowdfund}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{141--154}},
  publisher    = {{Taylor & Francis}},
  series       = {{Journal of Travel and Tourism Marketing}},
  title        = {{Why do investors participate in tourism incentive crowdfunding? The effects of attribution and trust on willingness to fund}},
  url          = {{http://dx.doi.org/10.1080/10548408.2020.1722784}},
  doi          = {{10.1080/10548408.2020.1722784}},
  volume       = {{37}},
  year         = {{2020}},
}