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Pooling reputations

Andersson, Fredrik LU orcid (2002) In International Journal of Industrial Organization 20(5). p.715-730
Abstract
It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
multi-product firms, new goods, reputation
in
International Journal of Industrial Organization
volume
20
issue
5
pages
715 - 730
publisher
Elsevier
external identifiers
  • wos:000174668100007
  • scopus:33746786115
ISSN
0167-7187
DOI
10.1016/S0167-7187(00)00101-6
language
English
LU publication?
yes
id
2fef94e4-72d5-49da-8856-bcc43d48edc9 (old id 893646)
date added to LUP
2016-04-01 15:23:58
date last changed
2024-06-06 13:50:41
@article{2fef94e4-72d5-49da-8856-bcc43d48edc9,
  abstract     = {{It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.}},
  author       = {{Andersson, Fredrik}},
  issn         = {{0167-7187}},
  keywords     = {{multi-product firms; new goods; reputation}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{715--730}},
  publisher    = {{Elsevier}},
  series       = {{International Journal of Industrial Organization}},
  title        = {{Pooling reputations}},
  url          = {{http://dx.doi.org/10.1016/S0167-7187(00)00101-6}},
  doi          = {{10.1016/S0167-7187(00)00101-6}},
  volume       = {{20}},
  year         = {{2002}},
}