Ikea in China
Johansson, Ulf LU and Thelander, Åsa LU
(2006)
4th UMDS & SARD/CARD workshop
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/951786
- author
- Johansson, Ulf
LU
and Thelander, Åsa
LU
- organization
- publishing date
- 2006
- type
- Contribution to conference
- publication status
- published
- subject
- keywords
- retail image, internationalisation, China, strategies, standardisation, communication, adaptation
- conference name
- 4th UMDS & SARD/CARD workshop
- conference dates
- 2006-11-24
- language
- English
- LU publication?
- yes
- id
- 95132efe-0a79-4843-b224-f4f88d896cbc (old id 951786)
- date added to LUP
- 2016-04-04 13:10:26
- date last changed
- 2018-11-21 21:12:32
@misc{95132efe-0a79-4843-b224-f4f88d896cbc,
author = {{Johansson, Ulf and Thelander, Åsa}},
keywords = {{retail image; internationalisation; China; strategies; standardisation; communication; adaptation}},
language = {{eng}},
title = {{Ikea in China}},
year = {{2006}},
}