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“Tell me who you are” Latent semantic analysis for analyzing spontaneous self-presentations in different situations

Amato, Clara ; Sikström, Sverker LU orcid and Garcia, Danilo (2020) In TPM - Testing, Psychometrics, Methodology in Applied Psychology 27(2). p.153-170
Abstract

The aim of the study was to analyze freely generated self-presentations through the natural language processing technique of Latent Semantic Analysis (LSA). Four hundred fifty-one participants (F = 360; M = 143) recruited from LinkedIn (a professional social network) were randomly assigned to generate 10 words to describe themselves to either an employer (recruitment-condition) or a friend (friendship-condition). The words’ frequency-rate and their semantic representation were compared between condi-tions and to the natural language (Google’s n-gram database). Self-presentations produced in the recruitment condition (vs. natural language) had significantly higher number of agentic words (e.g., problem-solver, responsible, able... (More)

The aim of the study was to analyze freely generated self-presentations through the natural language processing technique of Latent Semantic Analysis (LSA). Four hundred fifty-one participants (F = 360; M = 143) recruited from LinkedIn (a professional social network) were randomly assigned to generate 10 words to describe themselves to either an employer (recruitment-condition) or a friend (friendship-condition). The words’ frequency-rate and their semantic representation were compared between condi-tions and to the natural language (Google’s n-gram database). Self-presentations produced in the recruitment condition (vs. natural language) had significantly higher number of agentic words (e.g., problem-solver, responsible, able team-worker) and their contents were semantically closer to the concept of agency (i.e., competence, assertiveness, decisiveness) comparing to the friendship condition. Further-more, the valence of the self-presentations’ words was higher (i.e., with a more positive meaning) in the recruitment condition. Altogether, these findings are consistent with the literature on the “Big Two,” self-presentation, and impression management.

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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Agency, Communion, Impression management, Latent semantic analysis, Self-presentation
in
TPM - Testing, Psychometrics, Methodology in Applied Psychology
volume
27
issue
2
pages
18 pages
publisher
Cises Srl
external identifiers
  • scopus:85086256200
ISSN
1972-6325
DOI
10.4473/TPM27.2.1
language
English
LU publication?
yes
id
b9f1e749-c10f-43f1-bf39-993df7efc26e
date added to LUP
2021-01-13 09:25:59
date last changed
2022-04-19 03:38:31
@article{b9f1e749-c10f-43f1-bf39-993df7efc26e,
  abstract     = {{<p>The aim of the study was to analyze freely generated self-presentations through the natural language processing technique of Latent Semantic Analysis (LSA). Four hundred fifty-one participants (F = 360; M = 143) recruited from LinkedIn (a professional social network) were randomly assigned to generate 10 words to describe themselves to either an employer (recruitment-condition) or a friend (friendship-condition). The words’ frequency-rate and their semantic representation were compared between condi-tions and to the natural language (Google’s n-gram database). Self-presentations produced in the recruitment condition (vs. natural language) had significantly higher number of agentic words (e.g., problem-solver, responsible, able team-worker) and their contents were semantically closer to the concept of agency (i.e., competence, assertiveness, decisiveness) comparing to the friendship condition. Further-more, the valence of the self-presentations’ words was higher (i.e., with a more positive meaning) in the recruitment condition. Altogether, these findings are consistent with the literature on the “Big Two,” self-presentation, and impression management.</p>}},
  author       = {{Amato, Clara and Sikström, Sverker and Garcia, Danilo}},
  issn         = {{1972-6325}},
  keywords     = {{Agency; Communion; Impression management; Latent semantic analysis; Self-presentation}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{153--170}},
  publisher    = {{Cises Srl}},
  series       = {{TPM - Testing, Psychometrics, Methodology in Applied Psychology}},
  title        = {{“Tell me who you are” Latent semantic analysis for analyzing spontaneous self-presentations in different situations}},
  url          = {{http://dx.doi.org/10.4473/TPM27.2.1}},
  doi          = {{10.4473/TPM27.2.1}},
  volume       = {{27}},
  year         = {{2020}},
}