Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
(2024) In Journal of Hospitality Marketing and Management 33(4). p.443-469- Abstract
Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality appeal and its potential impact within the hospitality industry, which grapples with numerous human resources challenges. To fill this gap in knowledge, this paper introduces employer brand personality appeal as a concept within the hospitality employer brand context and measures its impact alongside corporate social responsibility on employee turnover intention and satisfaction in Iran’s hospitality industry. Using a quantitative approach, a survey questionnaire was applied to investigate... (More)
Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality appeal and its potential impact within the hospitality industry, which grapples with numerous human resources challenges. To fill this gap in knowledge, this paper introduces employer brand personality appeal as a concept within the hospitality employer brand context and measures its impact alongside corporate social responsibility on employee turnover intention and satisfaction in Iran’s hospitality industry. Using a quantitative approach, a survey questionnaire was applied to investigate employees’ perceptions. Respondents were 225 employees of four-and five-star hotels in Tehran. Results signify the impact of both corporate social responsibility and employer brand personality appeal on employees’ behavioral consequences. Furthermore, findings support the influence of corporate social responsibility in promoting employer brand personality appeal. Therefore, this study expands hospitality employer brand literature by proposing a novel concept and exploring its potential for hospitality human resources deficiencies.
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- author
- Azimi, Mohammad ; Sadeghvaziri, Faraz ; Ghaderi, Zahed and Hall, C. Michael LU
- organization
- publishing date
- 2024
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- corporate social responsibility, employer brand, employer brand personality appeal, hospitality industry, Iran
- in
- Journal of Hospitality Marketing and Management
- volume
- 33
- issue
- 4
- pages
- 27 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85173916328
- ISSN
- 1936-8623
- DOI
- 10.1080/19368623.2023.2258865
- language
- English
- LU publication?
- yes
- id
- ff3c4dd4-1889-435b-a1ed-05f5baf9587e
- date added to LUP
- 2023-12-28 13:26:39
- date last changed
- 2025-04-04 14:29:54
@article{ff3c4dd4-1889-435b-a1ed-05f5baf9587e,
abstract = {{<p>Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality appeal and its potential impact within the hospitality industry, which grapples with numerous human resources challenges. To fill this gap in knowledge, this paper introduces employer brand personality appeal as a concept within the hospitality employer brand context and measures its impact alongside corporate social responsibility on employee turnover intention and satisfaction in Iran’s hospitality industry. Using a quantitative approach, a survey questionnaire was applied to investigate employees’ perceptions. Respondents were 225 employees of four-and five-star hotels in Tehran. Results signify the impact of both corporate social responsibility and employer brand personality appeal on employees’ behavioral consequences. Furthermore, findings support the influence of corporate social responsibility in promoting employer brand personality appeal. Therefore, this study expands hospitality employer brand literature by proposing a novel concept and exploring its potential for hospitality human resources deficiencies.</p>}},
author = {{Azimi, Mohammad and Sadeghvaziri, Faraz and Ghaderi, Zahed and Hall, C. Michael}},
issn = {{1936-8623}},
keywords = {{corporate social responsibility; employer brand; employer brand personality appeal; hospitality industry; Iran}},
language = {{eng}},
number = {{4}},
pages = {{443--469}},
publisher = {{Routledge}},
series = {{Journal of Hospitality Marketing and Management}},
title = {{Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector}},
url = {{http://dx.doi.org/10.1080/19368623.2023.2258865}},
doi = {{10.1080/19368623.2023.2258865}},
volume = {{33}},
year = {{2024}},
}