Mats Heide
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- 2015
-
Mark
Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal
Falkheimer, Jesper LU and Heide, Mats LU
(2015)
In International Journal of Strategic Communication
9(2).
p.134-147
- Contribution to journal › Article
-
Mark
Struggling with internal crisis communication: A balancing act between paradoxical tensions
- Contribution to journal › Article
-
Mark
Cultural diversity and crisis communication
- Contribution to specialist publication or newspaper › Specialist publication article
-
Mark
Crisis communication
Heide, Mats LU
(2015)
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
-
Mark
Organizational communication
Heide, Mats LU
(2015)
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
-
Mark
Framväxten av strategisk kommunikation – att bygga en institution
Falkheimer, Jesper LU ; Heide, Mats LU
; Simonsson, Charlotte
LU
and Thelander, Åsa
LU
(2015)
p.270-280
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Marketing communication
Heide, Mats LU
(2015)
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
-
Mark
Doing the Right Things or Doing Things Right? Paradoxes and Swedish Communication Professionals’ roles and mission
Falkheimer, Jesper LU ; Heide, Mats LU
; Simonsson, Charlotte
LU
; Zerfass, Ansgar
and Verhoeven, Piet
(2015)
The Conference on Corporate Communication 2015
- Contribution to conference › Abstract
-
Mark
A reflexive perspective on public relations : On leaving traditional thinking and uncovering the taken-for-granted
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
Developing internal crisis communication: New practices for communication professionals
- Contribution to journal › Article