Linda Hollebeek
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- 2024
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
- 2023
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Mark
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
(
- Contribution to journal › Article
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Mark
Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
(
- Contribution to journal › Article
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Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Engaging with (vs. avoiding) personalized advertising on social media
2023) In Journal of Marketing Communications(
- Contribution to journal › Article
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Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
(
- Contribution to journal › Article
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Mark
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
(
- Contribution to journal › Article
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Mark
Customer Journey Value: A Conceptual Framework
(
- Contribution to journal › Article
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Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
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- Contribution to journal › Article
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Mark
Engagement and value cocreation within a multi-stakeholder service ecosystem
(
- Contribution to journal › Article