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Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Osanami Törngren, Sayaka ; Moriuchi, Emi ; Adolfsson, Caroline ; Nyström, Marcus LU orcid and Ulver, Sofia LU (2020) In Genealogy
Abstract (Swedish)
https://www.mdpi.com/2313-5778/4/4/109
Please use this url to cite or link to this publication:
author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
race, marketing, advertising, consumers, Eye-tracking, racial preference, multicultural advertisement, Sweden, US, eye-tracking
in
Genealogy
pages
14 pages
publisher
MDPI AG
ISSN
2313-5778
DOI
10.3390/genealogy4040109
project
The Multicultural Imaginary
language
English
LU publication?
yes
id
089010a8-43a8-4de1-aad4-dfd1b71d41eb
date added to LUP
2020-11-18 18:30:14
date last changed
2023-02-16 02:33:46
@article{089010a8-43a8-4de1-aad4-dfd1b71d41eb,
  abstract     = {{https://www.mdpi.com/2313-5778/4/4/109}},
  author       = {{Osanami Törngren, Sayaka and Moriuchi, Emi and Adolfsson, Caroline and Nyström, Marcus and Ulver, Sofia}},
  issn         = {{2313-5778}},
  keywords     = {{race; marketing; advertising; consumers; Eye-tracking; racial preference; multicultural advertisement; Sweden; US; eye-tracking}},
  language     = {{eng}},
  month        = {{11}},
  publisher    = {{MDPI AG}},
  series       = {{Genealogy}},
  title        = {{Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking}},
  url          = {{http://dx.doi.org/10.3390/genealogy4040109}},
  doi          = {{10.3390/genealogy4040109}},
  year         = {{2020}},
}