Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
(2020) In Genealogy- Abstract (Swedish)
- https://www.mdpi.com/2313-5778/4/4/109
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/089010a8-43a8-4de1-aad4-dfd1b71d41eb
- author
- Osanami Törngren, Sayaka ; Moriuchi, Emi ; Adolfsson, Caroline ; Nyström, Marcus LU and Ulver, Sofia LU
- organization
- publishing date
- 2020-11-18
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- race, marketing, advertising, consumers, Eye-tracking, racial preference, multicultural advertisement, Sweden, US, eye-tracking
- in
- Genealogy
- pages
- 14 pages
- publisher
- MDPI AG
- ISSN
- 2313-5778
- DOI
- 10.3390/genealogy4040109
- project
- The Multicultural Imaginary
- language
- English
- LU publication?
- yes
- id
- 089010a8-43a8-4de1-aad4-dfd1b71d41eb
- date added to LUP
- 2020-11-18 18:30:14
- date last changed
- 2023-02-16 02:33:46
@article{089010a8-43a8-4de1-aad4-dfd1b71d41eb, abstract = {{https://www.mdpi.com/2313-5778/4/4/109}}, author = {{Osanami Törngren, Sayaka and Moriuchi, Emi and Adolfsson, Caroline and Nyström, Marcus and Ulver, Sofia}}, issn = {{2313-5778}}, keywords = {{race; marketing; advertising; consumers; Eye-tracking; racial preference; multicultural advertisement; Sweden; US; eye-tracking}}, language = {{eng}}, month = {{11}}, publisher = {{MDPI AG}}, series = {{Genealogy}}, title = {{Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking}}, url = {{http://dx.doi.org/10.3390/genealogy4040109}}, doi = {{10.3390/genealogy4040109}}, year = {{2020}}, }