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(When) Is it Worth Investing in the Personal Service Encounter?

Egan-Wyer, Carys LU orcid ; Johansson, Ulf LU ; Valentin, Sofia and Parsmo, Åsa (2021) 6th Colloqium on European Research in Retailing p.21-25
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Personal service encounter, self service technologies, customer journey, service management, shopper marketing
pages
21 - 25
conference name
6th Colloqium on European Research in Retailing
conference location
France
conference dates
2021-07-15 - 2021-07-17
language
English
LU publication?
yes
id
0cf27c7f-6c30-4e46-b8eb-ede62c344f43
alternative location
https://cerr.sciencesconf.org/data/pages/Book_of_Proceedings_CERR_2021.pdf
date added to LUP
2022-01-21 11:59:14
date last changed
2024-02-02 15:12:53
@misc{0cf27c7f-6c30-4e46-b8eb-ede62c344f43,
  author       = {{Egan-Wyer, Carys and Johansson, Ulf and Valentin, Sofia and Parsmo, Åsa}},
  keywords     = {{Personal service encounter; self service technologies; customer journey; service management; shopper marketing}},
  language     = {{eng}},
  pages        = {{21--25}},
  title        = {{(When) Is it Worth Investing in the Personal Service Encounter?}},
  url          = {{https://cerr.sciencesconf.org/data/pages/Book_of_Proceedings_CERR_2021.pdf}},
  year         = {{2021}},
}