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Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China

Burt, Steve; Johansson, Ulf LU and Thelander, Åsa LU (2011) In Journal of Retailing and Consumer Services 18(3). p.183-193
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Retailing and Consumer Services
volume
18
issue
3
pages
183 - 193
publisher
Elsevier
external identifiers
  • scopus:79955454059
ISSN
0969-6989
project
Transferring International Retail Image
language
English
LU publication?
yes
id
0ddf6f2c-2662-4619-a2ca-ea4bcec34ab9 (old id 3109257)
date added to LUP
2012-10-12 14:50:49
date last changed
2017-11-12 03:05:03
@article{0ddf6f2c-2662-4619-a2ca-ea4bcec34ab9,
  author       = {Burt, Steve and Johansson, Ulf and Thelander, Åsa},
  issn         = {0969-6989},
  language     = {eng},
  number       = {3},
  pages        = {183--193},
  publisher    = {Elsevier},
  series       = {Journal of Retailing and Consumer Services},
  title        = {Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China},
  volume       = {18},
  year         = {2011},
}