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Pricing strategies and pricing capabilities

Johansson, Magnus LU ; Hallberg, Niklas Lars LU ; Hinterhuber, Andreas; Zbaracki, Mark and Liozu, Stephan (2012) In Journal of Revenue and Pricing Management 11(1). p.4-11
Abstract
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
pricing strategies, pricing capabilities, value-based pricing, capabilities, resources
in
Journal of Revenue and Pricing Management
volume
11
issue
1
pages
4 - 11
publisher
Macmillan
external identifiers
  • scopus:84855167725
ISSN
1476-6930
language
English
LU publication?
yes
id
a30ef579-9d19-47e0-9d5d-763b3d028833 (old id 3172920)
date added to LUP
2012-11-19 13:17:14
date last changed
2017-05-28 03:05:45
@article{a30ef579-9d19-47e0-9d5d-763b3d028833,
  abstract     = {This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.},
  author       = {Johansson, Magnus and Hallberg, Niklas Lars and Hinterhuber, Andreas and Zbaracki, Mark and Liozu, Stephan},
  issn         = {1476-6930},
  keyword      = {pricing strategies,pricing capabilities,value-based pricing,capabilities,resources},
  language     = {eng},
  number       = {1},
  pages        = {4--11},
  publisher    = {Macmillan},
  series       = {Journal of Revenue and Pricing Management},
  title        = {Pricing strategies and pricing capabilities},
  volume       = {11},
  year         = {2012},
}