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Managing the politics of value propositions

Corvellec, Hervé LU and Hultman, Johan LU (2014) In Marketing Theory 14(4). p.355-375
Abstract
Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).

Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.

Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.

Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is... (More)
Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).

Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.

Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.

Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.

Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.

Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Marketing Theory
volume
14
issue
4
pages
355 - 375
publisher
SAGE Publications Inc.
external identifiers
  • wos:000346258300001
  • scopus:84992885754
ISSN
1741-301X
DOI
10.1177/1470593114523445
language
English
LU publication?
yes
id
20ff08b9-dbd4-4a9c-8405-b01e6c51c2b4 (old id 4076856)
date added to LUP
2013-10-09 11:41:04
date last changed
2017-09-17 03:14:53
@article{20ff08b9-dbd4-4a9c-8405-b01e6c51c2b4,
  abstract     = {Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).<br/><br>
 Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.<br/><br>
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.<br/><br>
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created. <br/><br>
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.<br/><br>
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.},
  author       = {Corvellec, Hervé and Hultman, Johan},
  issn         = {1741-301X},
  language     = {eng},
  number       = {4},
  pages        = {355--375},
  publisher    = {SAGE Publications Inc.},
  series       = {Marketing Theory},
  title        = {Managing the politics of value propositions},
  url          = {http://dx.doi.org/10.1177/1470593114523445},
  volume       = {14},
  year         = {2014},
}