Advanced

Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

Fuentes, Christian LU ; Enarsson, Petronella and Kristoffersson, Love (2019) In Journal of Retailing and Consumer Services 50. p.258-265
Abstract
The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the... (More)
The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Retailing and Consumer Services
volume
50
pages
258 - 265
publisher
Elsevier
external identifiers
  • scopus:85066145173
ISSN
0969-6989
DOI
10.1016/j.jretconser.2019.05.016
language
English
LU publication?
yes
id
5249f007-e8ed-4a1d-aa4d-561e32f4ff9e
date added to LUP
2019-05-28 08:49:05
date last changed
2019-07-02 04:46:36
@article{5249f007-e8ed-4a1d-aa4d-561e32f4ff9e,
  abstract     = {The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.},
  author       = {Fuentes, Christian and Enarsson, Petronella and Kristoffersson, Love},
  issn         = {0969-6989},
  language     = {eng},
  month        = {05},
  pages        = {258--265},
  publisher    = {Elsevier},
  series       = {Journal of Retailing and Consumer Services},
  title        = {Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping},
  url          = {http://dx.doi.org/10.1016/j.jretconser.2019.05.016},
  volume       = {50},
  year         = {2019},
}