B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry
(2002) 8th Logistics Research Network (LRN) Conference, 2002- Abstract
- An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the... (More)
- An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the creation of a sustainable B2B system. The paper concludes by suggesting a model for a B2B solution that will fulfil end customers’ needs as well as address concerns about information handling. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/539012
- author
- Olsson, Annika LU and Orremo, Fredrik LU
- organization
- publishing date
- 2002
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- B2B, B2C, customer segmentation, e-commerce pharmaceuticals, packaging logistics
- host publication
- ISL Conference Proceedings 2002
- conference name
- 8th Logistics Research Network (LRN) Conference, 2002
- conference location
- Birmingham, United Kingdom
- conference dates
- 2002-09-03 - 2002-09-04
- language
- English
- LU publication?
- yes
- id
- a48e266c-2f8c-4616-861e-dea313a9b2c3 (old id 539012)
- date added to LUP
- 2016-04-04 13:55:15
- date last changed
- 2021-05-28 02:31:13
@inproceedings{a48e266c-2f8c-4616-861e-dea313a9b2c3, abstract = {{An increased use of the Internet has created new business opportunities. The development of e-commerce has, however, been crippled by a limited understanding of logistics and customer needs. This paper sets out to highlight those issues in pharmaceutical retail where added services should be created through e-commerce. The research is based upon a case study covering the pharmaceutical system in Sweden. The findings of this study support the idea of creating a B2B solution addressing health-care sector actors rather than a B2C solution addressing end customers. The change into a B2B solution will affect several actors involved in the customer process, where the flow of information among these actors will be one crucial component in the creation of a sustainable B2B system. The paper concludes by suggesting a model for a B2B solution that will fulfil end customers’ needs as well as address concerns about information handling.}}, author = {{Olsson, Annika and Orremo, Fredrik}}, booktitle = {{ISL Conference Proceedings 2002}}, keywords = {{B2B; B2C; customer segmentation; e-commerce pharmaceuticals; packaging logistics}}, language = {{eng}}, title = {{B2B rather than B2C to Meet Customer Demands in the Pharmaceutical Retail Industry}}, year = {{2002}}, }