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Describing Sensory Experience: The Genre of Wine Reviews

Paradis, Carita LU orcid and Eeg-Olofsson, Mats LU (2013) In Metaphor and Symbol 28(1). p.22-40
Abstract
The purpose of the article is to shed light on how experiences of sensory perceptions in the domains of VISION, SMELL, TASTE and TOUCH are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies, in particular in the olfactory domain, it is of particular interest to investigate what resources language has to offer in order to describe those experiences. We show that the main resources are, on the one hand, words evoking properties that are applicable cross-modally and properties of objects that range over more than one domain, and on the other, vivid imagery that compares the characteristics of the wine with people, building, animals and the hustle and bustle of market places and... (More)
The purpose of the article is to shed light on how experiences of sensory perceptions in the domains of VISION, SMELL, TASTE and TOUCH are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies, in particular in the olfactory domain, it is of particular interest to investigate what resources language has to offer in order to describe those experiences. We show that the main resources are, on the one hand, words evoking properties that are applicable cross-modally and properties of objects that range over more than one domain, and on the other, vivid imagery that compares the characteristics of the wine with people, building, animals and the hustle and bustle of market places and other events. The second goal is to account for the construals of the meanings of the expressions used in the recontextualization into written discourse in the light of their apparent flexibility across the descriptions of the sensory experiences. In contrast to a large body of the literature on sensory meanings in language, we argue that the descriptors of properties such as sharp, soft, lemon and cherry used to describe a wine’s qualities across the sensory domains are not polysemous synesthetic metaphors, but monosemous synesthetic metonymizations, more precisely zone activations. With regard to the imagery used, the construals represented cover both similes, metaphorizations and metonymizations proper. (Less)
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and touch are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies, taste, smell, he purpose of the article is to shed light on how experiences of sensory perceptions in the domains of vision, in particular in the olfactory domain, it is of particular interest to investigate what resources language has to offer in order to describe those experiences. We show that the main resources are, on the one hand, words evoking properties that are applicable cross-modally and properties of objects that range over more than one domain, and on the other, vivid imagery that compares the characteristics of the wine with people, buildings, animals, and the hustle and bustle of market places and other events. The second goal is to account for the construals of the meanings of the expressions used in the recontextualization into written discourse in the light of their apparent flexibility across the descriptions of the sensory experiences. In contrast to a large body of the literature on sensory meanings in language, we argue that the descriptors of properties such as sharp, soft, lemon, and cherry used to describe a wine's qualities across the sensory domains are not polysemous synesthetic metaphors, but monosemous synesthetic metonymizations, more precisely zone activations. With regard to the imagery used, the construals represented cover both similes, metaphorizations and metonymizations proper.
in
Metaphor and Symbol
volume
28
issue
1
pages
22 - 40
publisher
Lawrence Erlbaum Associates
external identifiers
  • wos:000312584200003
  • scopus:84876052570
ISSN
1092-6488
DOI
10.1080/10926488.2013.742838
language
English
LU publication?
yes
id
53ffd329-6cd2-4127-baf3-7dfeb2d59506 (old id 3172955)
date added to LUP
2016-04-01 11:05:06
date last changed
2023-11-25 00:08:43
@article{53ffd329-6cd2-4127-baf3-7dfeb2d59506,
  abstract     = {{The purpose of the article is to shed light on how experiences of sensory perceptions in the domains of VISION, SMELL, TASTE and TOUCH are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies, in particular in the olfactory domain, it is of particular interest to investigate what resources language has to offer in order to describe those experiences. We show that the main resources are, on the one hand, words evoking properties that are applicable cross-modally and properties of objects that range over more than one domain, and on the other, vivid imagery that compares the characteristics of the wine with people, building, animals and the hustle and bustle of market places and other events. The second goal is to account for the construals of the meanings of the expressions used in the recontextualization into written discourse in the light of their apparent flexibility across the descriptions of the sensory experiences. In contrast to a large body of the literature on sensory meanings in language, we argue that the descriptors of properties such as sharp, soft, lemon and cherry used to describe a wine’s qualities across the sensory domains are not polysemous synesthetic metaphors, but monosemous synesthetic metonymizations, more precisely zone activations. With regard to the imagery used, the construals represented cover both similes, metaphorizations and metonymizations proper.}},
  author       = {{Paradis, Carita and Eeg-Olofsson, Mats}},
  issn         = {{1092-6488}},
  keywords     = {{and touch are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies; taste; smell; he purpose of the article is to shed light on how experiences of sensory perceptions in the domains of vision; in particular in the olfactory domain; it is of particular interest to investigate what resources language has to offer in order to describe those experiences. We show that the main resources are; on the one hand; words evoking properties that are applicable cross-modally and properties of objects that range over more than one domain; and on the other; vivid imagery that compares the characteristics of the wine with people; buildings; animals; and the hustle and bustle of market places and other events. The second goal is to account for the construals of the meanings of the expressions used in the recontextualization into written discourse in the light of their apparent flexibility across the descriptions of the sensory experiences. In contrast to a large body of the literature on sensory meanings in language; we argue that the descriptors of properties such as sharp; soft; lemon; and cherry used to describe a wine's qualities across the sensory domains are not polysemous synesthetic metaphors; but monosemous synesthetic metonymizations; more precisely zone activations. With regard to the imagery used; the construals represented cover both similes; metaphorizations and metonymizations proper.}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{22--40}},
  publisher    = {{Lawrence Erlbaum Associates}},
  series       = {{Metaphor and Symbol}},
  title        = {{Describing Sensory Experience: The Genre of Wine Reviews}},
  url          = {{https://lup.lub.lu.se/search/files/2368859/3242175.pdf}},
  doi          = {{10.1080/10926488.2013.742838}},
  volume       = {{28}},
  year         = {{2013}},
}