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Pooling reputations

Andersson, Fredrik LU (2002) In International Journal of Industrial Organization 20(5). p.715-730
Abstract
It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
multi-product firms, new goods, reputation
in
International Journal of Industrial Organization
volume
20
issue
5
pages
715 - 730
publisher
Elsevier
external identifiers
  • wos:000174668100007
ISSN
0167-7187
DOI
10.1016/S0167-7187(00)00101-6
language
English
LU publication?
yes
id
2fef94e4-72d5-49da-8856-bcc43d48edc9 (old id 893646)
date added to LUP
2008-01-15 14:19:47
date last changed
2016-04-16 02:55:00
@article{2fef94e4-72d5-49da-8856-bcc43d48edc9,
  abstract     = {It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.},
  author       = {Andersson, Fredrik},
  issn         = {0167-7187},
  keyword      = {multi-product firms,new goods,reputation},
  language     = {eng},
  number       = {5},
  pages        = {715--730},
  publisher    = {Elsevier},
  series       = {International Journal of Industrial Organization},
  title        = {Pooling reputations},
  url          = {http://dx.doi.org/10.1016/S0167-7187(00)00101-6},
  volume       = {20},
  year         = {2002},
}