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Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping

Spitzkat, Anna LU and Fuentes, Christian LU (2019) In Journal of Retailing and Consumer Services 49. p.198-207
Abstract
The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily... (More)
The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily suspended. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Pop-up stores, retail space, Shopping, Practice theory
in
Journal of Retailing and Consumer Services
volume
49
pages
198 - 207
publisher
Elsevier
external identifiers
  • scopus:85063908094
ISSN
0969-6989
DOI
10.1016/j.jretconser.2019.03.010
language
English
LU publication?
yes
id
896b1793-a216-455c-a9bc-627934a1ac6d
date added to LUP
2019-04-09 08:45:06
date last changed
2019-08-04 05:27:24
@article{896b1793-a216-455c-a9bc-627934a1ac6d,
  abstract     = {The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily suspended.},
  author       = {Spitzkat, Anna and Fuentes, Christian},
  issn         = {0969-6989},
  keyword      = {Pop-up stores,retail space,Shopping,Practice theory},
  language     = {eng},
  month        = {04},
  pages        = {198--207},
  publisher    = {Elsevier},
  series       = {Journal of Retailing and Consumer Services},
  title        = {Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping},
  url          = {http://dx.doi.org/10.1016/j.jretconser.2019.03.010},
  volume       = {49},
  year         = {2019},
}