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Newspapers - image formation agents for retailers?

Thelander, Åsa LU ; Hansson, Charlotte ; Hansson, Fredrik and Johansson, Ulf LU (2009) p.429-451
Abstract
The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
IKEA, newspaper, image formation agent, communication, retail image
host publication
Medien im Marketing; Optionen der Unternehmenskommunikation
editor
Gröppel-Klein, Andrea and Germelmann, Claas Chrisian
pages
429 - 451
publisher
Gabler Verlag
ISBN
978-3-8349-0735-6
project
Transferring International Retail Image
language
English
LU publication?
yes
id
5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3 (old id 943781)
date added to LUP
2016-04-04 10:31:49
date last changed
2018-11-21 20:59:17
@inbook{5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3,
  abstract     = {The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.},
  author       = {Thelander, Åsa and Hansson, Charlotte and Hansson, Fredrik and Johansson, Ulf},
  booktitle    = {Medien im Marketing; Optionen der Unternehmenskommunikation},
  editor       = {Gröppel-Klein, Andrea and Germelmann, Claas Chrisian},
  isbn         = {978-3-8349-0735-6},
  language     = {eng},
  pages        = {429--451},
  publisher    = {Gabler Verlag},
  title        = {Newspapers - image formation agents for retailers?},
  year         = {2009},
}