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Newspapers - image formation agents for retailers?

Thelander, Åsa LU ; Hansson, Charlotte; Hansson, Fredrik and Johansson, Ulf LU (2009) In Medien im Marketing; Optionen der Unternehmenskommunikation p.429-451
Abstract
The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.
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author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
IKEA, newspaper, image formation agent, communication, retail image
in
Medien im Marketing; Optionen der Unternehmenskommunikation
editor
Gröppel-Klein, Andrea; Germelmann, Claas Chrisian; and
pages
429 - 451
publisher
Gabler Verlag/GWV Fachverlage GmbH
ISBN
978-3-8349-0735-6
project
Transferring International Retail Image
language
English
LU publication?
yes
id
5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3 (old id 943781)
date added to LUP
2009-08-25 12:43:13
date last changed
2016-09-30 14:08:58
@inbook{5b8de4e4-c4b6-4bdb-8dea-f019292ef7c3,
  abstract     = {The aim of this study is to analyse the role of newspapers as an image formation agent for retailers. The role of the media has been emphasised in theories about image formation but there are few empirical studies of the role of newspapers. This is an explorative study of how IKEA is represented in British and Swedish newspapers. The study is based on a quantitative content analysis of 153 news articles. The analysis shows differences in reporting between Sweden and Britain and that the store, the unique feature of a retailer, does not feature in the strategic public relation work.},
  author       = {Thelander, Åsa and Hansson, Charlotte and Hansson, Fredrik and Johansson, Ulf},
  editor       = {Gröppel-Klein, Andrea and Germelmann, Claas Chrisian},
  isbn         = {978-3-8349-0735-6},
  keyword      = {IKEA,newspaper,image formation agent,communication,retail image},
  language     = {eng},
  pages        = {429--451},
  publisher    = {Gabler Verlag/GWV Fachverlage GmbH},
  series       = {Medien im Marketing; Optionen der Unternehmenskommunikation},
  title        = {Newspapers - image formation agents for retailers?},
  year         = {2009},
}