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Ikea in China

Johansson, Ulf LU and Thelander, Åsa LU (2006) 4th UMDS & SARD/CARD workshop
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
retail image, internationalisation, China, strategies, standardisation, communication, adaptation
conference name
4th UMDS & SARD/CARD workshop
language
English
LU publication?
yes
id
95132efe-0a79-4843-b224-f4f88d896cbc (old id 951786)
date added to LUP
2008-01-24 15:46:56
date last changed
2016-04-16 10:53:58
@misc{95132efe-0a79-4843-b224-f4f88d896cbc,
  author       = {Johansson, Ulf and Thelander, Åsa},
  keyword      = {retail image,internationalisation,China,strategies,standardisation,communication,adaptation},
  language     = {eng},
  title        = {Ikea in China},
  year         = {2006},
}