Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

A cognitive approach to audio description : production and reception processes

Holsanova, Jana LU orcid (2022) In Routledge Handbooks in Translation and Interpreting Studies p.57-77
Abstract
Audio description (AD) provides access to audiovisual materials for people with visual impairments and blindness (BVI) and offers a richer and more detailed understanding and experience. The cognitive approach to AD concerns perceptual, cognitive and meaning-making processes underlying production and reception of AD. By meaning-making, we mean multimodal textual and contextual processing, understanding and enjoyment both in sighted and BVI audiences.The chapter gives an overview of research, theories and methods used when investigating perceptual and cognitive processes and summarises relevant research from various areas, such as scene perception, visual attention, mental imagery, information processing, cognitive load, event segmentation,... (More)
Audio description (AD) provides access to audiovisual materials for people with visual impairments and blindness (BVI) and offers a richer and more detailed understanding and experience. The cognitive approach to AD concerns perceptual, cognitive and meaning-making processes underlying production and reception of AD. By meaning-making, we mean multimodal textual and contextual processing, understanding and enjoyment both in sighted and BVI audiences.The chapter gives an overview of research, theories and methods used when investigating perceptual and cognitive processes and summarises relevant research from various areas, such as scene perception, visual attention, mental imagery, information processing, cognitive load, event segmentation, memory, multimodality, relevance, information structure, etc. The chapter further highlights a number of research questions that are important to investigate from a cognitive perspective and maps out a variety of suitable off-line and on-line methods that can be used, e.g., think-aloud protocol, keystroke logging, eye tracking, EEG measurements, focus groups, experiments, etc. For future research, an interdisciplinary approach and a broader variety of methods is recommended , as well as a combination of descriptive and experimental studies to test the effect of the AD product for BVI audiences. Also, a very important issue to focus on in future research is mental imagery. (Less)
Abstract (Swedish)
Audio description (AD) provides access to audiovisual materials for people with visual impairments and blindness (BVI) and offers a richer and more detailed understanding and experience. The cognitive approach to AD concerns perceptual, cognitive and meaning-making processes underlying production and reception of AD. By meaning-making, we mean multimodal textual and contextual processing, understanding and enjoyment both in sighted and BVI audiences.The chapter gives an overview of research, theories and methods used when investigating perceptual and cognitive processes and summarises relevant research from various areas, such as scene perception, visual attention, mental imagery, information processing, cognitive load, event segmentation,... (More)
Audio description (AD) provides access to audiovisual materials for people with visual impairments and blindness (BVI) and offers a richer and more detailed understanding and experience. The cognitive approach to AD concerns perceptual, cognitive and meaning-making processes underlying production and reception of AD. By meaning-making, we mean multimodal textual and contextual processing, understanding and enjoyment both in sighted and BVI audiences.The chapter gives an overview of research, theories and methods used when investigating perceptual and cognitive processes and summarises relevant research from various areas, such as scene perception, visual attention, mental imagery, information processing, cognitive load, event segmentation, memory, multimodality, relevance, information structure, etc. The chapter further highlights a number of research questions that are important to investigate from a cognitive perspective and maps out a variety of suitable off-line and on-line methods that can be used, e.g., think-aloud protocol, keystroke logging, eye tracking, EEG measurements, focus groups, experiments, etc. For future research, an interdisciplinary approach and a broader variety of methods is recommended , as well as a combination of descriptive and experimental studies to test the effect of the AD product for BVI audiences. A very important issue to focus on in future research is mental imagery. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Cognitive approach to audio description, Production and reception processes, Perception, attention, and understanding of complex messages, Dynamics of multimodal processing and meaning-making, Selection and decision-making processes, On-line and off-line research methods, Scene perception and scene description, Mental imagery, Event segmentation, Relevance theory, Interdisciplinary research
host publication
The Routledge Handbook of Audio Description
series title
Routledge Handbooks in Translation and Interpreting Studies
editor
Taylor, Christopher John and Perego, Elisa
pages
21 pages
publisher
Routledge
ISBN
9780367434199
project
How the blind audience receive and experience audio descriptions of visual events
Audio description for accessible communication/ Syntolkning för tillgänglig kommunikation
language
English
LU publication?
yes
id
da5c5523-78c8-429b-b290-1230e26812b5
date added to LUP
2021-08-14 19:55:09
date last changed
2022-04-13 02:20:13
@inbook{da5c5523-78c8-429b-b290-1230e26812b5,
  abstract     = {{Audio description (AD) provides access to audiovisual materials for people with visual impairments and blindness (BVI) and offers a richer and more detailed understanding and experience. The cognitive approach to AD concerns perceptual, cognitive and meaning-making processes underlying production and reception of AD. By meaning-making, we mean multimodal textual and contextual processing, understanding and enjoyment both in sighted and BVI audiences.The chapter gives an overview of research, theories and methods used when investigating perceptual and cognitive processes and summarises relevant research from various areas, such as scene perception, visual attention, mental imagery, information processing, cognitive load, event segmentation, memory, multimodality, relevance, information structure, etc. The chapter further highlights a number of research questions that are important to investigate from a cognitive perspective and maps out a variety of suitable off-line and on-line methods that can be used, e.g., think-aloud protocol, keystroke logging, eye tracking, EEG measurements, focus groups, experiments, etc. For future research, an interdisciplinary approach and a broader variety of methods is recommended , as well as a combination of descriptive and experimental studies to test the effect of the AD product for BVI audiences. Also, a very important issue to focus on in future research is mental imagery.}},
  author       = {{Holsanova, Jana}},
  booktitle    = {{The Routledge Handbook of Audio Description}},
  editor       = {{Taylor, Christopher John and Perego, Elisa}},
  isbn         = {{9780367434199}},
  keywords     = {{Cognitive approach to audio description; Production and reception processes; Perception, attention, and understanding of complex messages; Dynamics of multimodal processing and meaning-making; Selection and decision-making processes; On-line and off-line research methods; Scene perception and scene description; Mental imagery; Event segmentation; Relevance theory; Interdisciplinary research}},
  language     = {{eng}},
  month        = {{04}},
  pages        = {{57--77}},
  publisher    = {{Routledge}},
  series       = {{Routledge Handbooks in Translation and Interpreting Studies}},
  title        = {{A cognitive approach to audio description : production and reception processes}},
  year         = {{2022}},
}