Alternativizing markets : the framing of moral commerce
Bååth, Jonas LU
and Fuentes, Christian
LU
(2025)
In Socio-Economic Review
23(1).
p.183-203
- Abstract
How are moral markets organized? While previous research has shown that moral markets combine conventional and alternative elements, it has failed to explain how these hybridizations can ensure the organization of moral markets. To this end, we take an economic-sociological approach using ethnographic materials from a study of Swedish Reko-rings, a direct-to-customer market for local foods, to analyse how actors address the key coordination problems of value, competition and cooperation. The analysis shows how participants of these markets enact an 'alternative framing', emphasizing economic certainty as instrumental for moral certainty, which enables them to develop and implement 'alternativized' solutions to market coordination... (More)
How are moral markets organized? While previous research has shown that moral markets combine conventional and alternative elements, it has failed to explain how these hybridizations can ensure the organization of moral markets. To this end, we take an economic-sociological approach using ethnographic materials from a study of Swedish Reko-rings, a direct-to-customer market for local foods, to analyse how actors address the key coordination problems of value, competition and cooperation. The analysis shows how participants of these markets enact an 'alternative framing', emphasizing economic certainty as instrumental for moral certainty, which enables them to develop and implement 'alternativized' solutions to market coordination problems. Thereby, participants make economic and moral values certain by making the former instrumental for the latter. We advance previous research by showing that moral markets require not just hybridization, but hybridization guided by a specific economic-moral framing that enables these markets to avoid co-option.
(Less)
- author
- Bååth, Jonas
LU
and Fuentes, Christian
LU
- organization
- publishing date
- 2025-01-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- coordination, economic sociology, ethics, markets
- in
- Socio-Economic Review
- volume
- 23
- issue
- 1
- pages
- 21 pages
- publisher
- Oxford University Press
- external identifiers
-
- scopus:85215859258
- ISSN
- 1475-1461
- DOI
- 10.1093/ser/mwae068
- project
- Alternative Food Markets: Promoting new modes of food provisioning and consumption
- Service Studies Consumption
- Centre for Retail Research at Lund University
- language
- English
- LU publication?
- yes
- id
- ec3ebbe1-d200-49b8-aa3e-fda2e7022e65
- date added to LUP
- 2024-11-07 10:08:11
- date last changed
- 2025-04-04 14:11:35
@article{ec3ebbe1-d200-49b8-aa3e-fda2e7022e65,
abstract = {{<p>How are moral markets organized? While previous research has shown that moral markets combine conventional and alternative elements, it has failed to explain how these hybridizations can ensure the organization of moral markets. To this end, we take an economic-sociological approach using ethnographic materials from a study of Swedish Reko-rings, a direct-to-customer market for local foods, to analyse how actors address the key coordination problems of value, competition and cooperation. The analysis shows how participants of these markets enact an 'alternative framing', emphasizing economic certainty as instrumental for moral certainty, which enables them to develop and implement 'alternativized' solutions to market coordination problems. Thereby, participants make economic and moral values certain by making the former instrumental for the latter. We advance previous research by showing that moral markets require not just hybridization, but hybridization guided by a specific economic-moral framing that enables these markets to avoid co-option.</p>}},
author = {{Bååth, Jonas and Fuentes, Christian}},
issn = {{1475-1461}},
keywords = {{coordination; economic sociology; ethics; markets}},
language = {{eng}},
month = {{01}},
number = {{1}},
pages = {{183--203}},
publisher = {{Oxford University Press}},
series = {{Socio-Economic Review}},
title = {{Alternativizing markets : the framing of moral commerce}},
url = {{https://lup.lub.lu.se/search/files/199217268/30_Alternativizing_markets_-_the_framing_of_moral_commerce_-_B_th_Fuentes.pdf}},
doi = {{10.1093/ser/mwae068}},
volume = {{23}},
year = {{2025}},
}