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Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model

Zhu, Chris Zhen Gan ; Hall, C. Michael LU ; Fong, Lawrence Hoc Nang ; Lin, Feifei and Naderi Koupaei, Sara (2024) In International Journal of Tourism Research 26(4).
Abstract

ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application.

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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
authenticity, ChatGPT, education, TAM theory, tourism and hospitality
in
International Journal of Tourism Research
volume
26
issue
4
article number
e2727
publisher
John Wiley & Sons Inc.
external identifiers
  • scopus:85201092643
ISSN
1099-2340
DOI
10.1002/jtr.2727
language
English
LU publication?
yes
id
f5c25ed0-8429-4679-8a76-8b493aa95564
date added to LUP
2024-09-23 16:05:46
date last changed
2024-09-23 16:06:45
@article{f5c25ed0-8429-4679-8a76-8b493aa95564,
  abstract     = {{<p>ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application.</p>}},
  author       = {{Zhu, Chris Zhen Gan and Hall, C. Michael and Fong, Lawrence Hoc Nang and Lin, Feifei and Naderi Koupaei, Sara}},
  issn         = {{1099-2340}},
  keywords     = {{authenticity; ChatGPT; education; TAM theory; tourism and hospitality}},
  language     = {{eng}},
  number       = {{4}},
  publisher    = {{John Wiley & Sons Inc.}},
  series       = {{International Journal of Tourism Research}},
  title        = {{Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model}},
  url          = {{http://dx.doi.org/10.1002/jtr.2727}},
  doi          = {{10.1002/jtr.2727}},
  volume       = {{26}},
  year         = {{2024}},
}