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- 2016
-
Mark
Market driving strategies : Beyond localization
(
- Contribution to journal › Article
- 2015
-
Mark
Institutional forces and firms’ positioning in China and Brazil.
(
- Contribution to journal › Article
-
Mark
Marketing Collaborations of International SMEs: Implications for Performance
2015) 24th Conference of the Consortium of International Marketing Research (CIMaR)(
- Contribution to conference › Paper, not in proceeding
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2013
-
Mark
Internationalization Through Social Exchange Relationships In Emerging Markets.
2013) 39th Annual Conference of the European International Business Academy, 2013(
- Contribution to conference › Paper, not in proceeding
-
Mark
Developing strategic supplier networks: An institutional perspective
(
- Contribution to journal › Article
- 2012
-
Mark
The Three Pillars: Business, State and Society: MNCs in Emerging Markets
2012)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.
2012)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Market driving capabilities and performance in global firms
2012) European International Business Academy(
- Contribution to conference › Paper, not in proceeding
-
Mark
Managing political actors through network partners: the case of market driving strategy
2012) 38th Annual Conference of the European International Business Academy, 2012(
- Contribution to conference › Paper, not in proceeding