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- 2012
-
Mark
Pricing strategies and pricing capabilities
(
- Contribution to journal › Article
-
Mark
Pricing practices and value creation logics
(
- Contribution to journal › Article
-
Mark
Pricing processes in fast paced business to business settings
2012) p.183-196(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Value creation innovation in business to business, fast moving industries
2012) Strategic Management Society, 2012(
- Contribution to conference › Paper, not in proceeding
- 2008
-
Mark
Between logics
(
- Thesis › Doctoral thesis (monograph)