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- 2024
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Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
- Contribution to journal › Article
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Mark
Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory
(2024) In Journal of Vacation Marketing
- Contribution to journal › Article
-
Mark
Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour : The role of eco-travel cravings
- Contribution to journal › Article