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- 2020
-
Mark
Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Black Friday inleder svensk julhandel – och är definitivt här för att stanna
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
- 2019
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
-
Mark
Consumer Brand Engagement in Social Media: A Pre-Registered Replication
(
- Contribution to journal › Article
-
Mark
‘You are where you shop’: Examining stereotypes about town center shoppers
(
- Contribution to journal › Article
- 2018
-
Mark
Self-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents
(
- Contribution to journal › Article
- 2017
-
Mark
Marketing and Market Research
2017) p.383-407(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
- 2016
-
Mark
Using the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests : A Proposed New Method and Practical Guidelines for Data Analysis
2016) p.346-360(
- Chapter in Book/Report/Conference proceeding › Book chapter
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