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2025
Mark Exploring purchase intention in metaverse retailing : Insights from an automotive platform
Zhang, Haowei ; Lv, Yang ; Zuopeng Zhang, Justin ; Hollebeek, Linda ^LU ; Behl, Abhishek and Urbonavicius, Sigitas (2025) In Journal of Retailing and Consumer Services 82.
- Contribution to journal › Article
Mark Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
Arya, Vikas ; Sethi, Deepa and Hollebeek, Linda ^LU (2025) In Journal of Consumer Behaviour 24(2). p.545-561
- Contribution to journal › Article
Mark Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
Bozkurt, Sıddık ; Gligor, David ; Hollebeek, Linda ^LU and Sumlin, Cameron (2025) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy 19(1). p.59-75
- Contribution to journal › Article
Mark Engaging with (vs. avoiding) personalized advertising on social media
Correia Loureiro, Sandra Maria ; Hollebeek, Linda ^LU ; Rather, Raouf Ahmad ; Ruivo, Luis ; Kaljund, Kristel and Guerreiro, Joao (2025) In Journal of Marketing Communications 31(7). p.764-785
- Contribution to journal › Article
2024
Mark Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine ; Poncin, Ingrid ; Kullak, Avreliane and Hollebeek, Linda ^LU (2024) In Psychology and Marketing 41(1). p.69-85
- Contribution to journal › Article
Mark Online Content Creators’ and Viewers’ Interdependent Journeys
Hollebeek, Linda ^LU ; Anselmsson, Johan ^LU ; Adomaviciute- Sakalauske, Karina ; Krumm, Kristo ; Jansson, Johan ; Wait, Marius ; Ooi, Beewah and Lubbe, Isolde (2024) In Services Marketing Quarterly 45(3). p.296-318
- Contribution to journal › Article
Mark Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail ; Hallikainen, Heli ; Laukkanen, Tommi ; Plé, Loïc ; Hollebeek, Linda ^LU and Aleem, Majid (2024) In Journal of Retailing and Consumer Services 81.
- Contribution to journal › Article
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn and Hollebeek, Linda D. ^LU (2024) In Psychology and Marketing 41(7). p.1597-1613
- Contribution to journal › Article
Mark Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda D. ^LU ; Parts, Oliver ; Urbonavicius, Sigitas ; Riisalu, Rein ; Adomaviciute-Sakalauske, Karina and Jansson, Johan ^LU (2024) In Journal of Strategic Marketing 32(8). p.1415-1434
- Contribution to journal › Article

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