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- 2024
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
2024) Asia-Pacific ACR Conference 2024(
- Contribution to conference › Abstract
-
Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
2024) Brand Camp 6(
- Contribution to conference › Abstract
- 2023
-
Mark
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
(
- Contribution to conference › Paper, not in proceeding
-
Mark
Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
(
- Contribution to journal › Article
-
Mark
Introduction: The Future of Consumption
2023) p.1-1(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
(When) Is it Worth Investing in the Personal Service Encounter?
2023) p.345-358(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2022
-
Mark
Assessing Theoretical Research Contributions in CCT
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Customer journeys in the new retail landscape : A qualitative study of customer value and new retail store formats
2022) Nordic Retail and Wholesale Conference 2022(
- Contribution to conference › Abstract
-
Mark
Customer journey self-mapping : A qualitative method for evaluating new store formats
2022) Nordic Retail and Wholesale Conference 2022(
- Contribution to conference › Abstract