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- 2015
-
Mark
Retail Activities vs. Consumer Perceptions and Buying Decisions Regarding Social Responsibility.
2015) 18th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD)(
- Contribution to conference › Paper, not in proceeding
-
Mark
Marketing Collaborations of International SMEs: Implications for Performance
2015) 24th Conference of the Consortium of International Marketing Research (CIMaR)(
- Contribution to conference › Paper, not in proceeding
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Case study IV : Axis communications Building the global market for network surveillance cameras
2015) p.463-469(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Alliance Capability of Technology-Based Born Globals.
2014) 22nd Conference of the Consortium of International Marketing Research, 2014(
- Contribution to conference › Paper, not in proceeding
-
Mark
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations.
2014) 40th Annual Conference of the European International Business Academy, 2014(
- Contribution to conference › Paper, not in proceeding
-
Mark
CSR in retailing - coordinating corporate activities, store employees and consumers.
2014) 4th Nordic Retail and Wholesale Conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Institutional forces and firms’ positioning in China and Brazil.
2014) 22nd Conference of the Consortium of International Marketing Research, 2014(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
Developing strategic supplier networks: An institutional perspective
(
- Contribution to journal › Article