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- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2007
-
Mark
Retail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
(
- Contribution to journal › Article
-
Mark
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
(
- Contribution to journal › Article
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Newspapers - image formation agents for retailers?
2007) EAERCD, European Association for Education and Research in Commercial Distribution(
- Contribution to conference › Paper, not in proceeding
-
Mark
Transferring retail image internationally
(
- Contribution to specialist publication or newspaper › Specialist publication article
-
Mark
A Standardised Approach to the World?
2007) QMOD(
- Contribution to conference › Abstract