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- 2007
-
Mark
Transferring International Retail Image Internationally
(
- Contribution to journal › Article
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
(
- Contribution to journal › Article
- 2006
-
Mark
Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers
(
- Contribution to journal › Article
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper
-
Mark
Ikea in China
2006) 4th UMDS & SARD/CARD workshop(
- Contribution to conference › Paper, not in proceeding
-
Mark
Dimensions of consumer image of a global retailer
2006) EIRASSThe European Institute of Retailing and Service Studies, 13th INTERNATIONAL CONFERENCE O(
- Contribution to conference › Paper, not in proceeding
-
Mark
Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
2006) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives
(
- Contribution to journal › Article
- 2005
-
Mark
An exploratory study of SME local sourcing and supplier development in the grocery retail sector
(
- Contribution to journal › Article