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- 2010
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Mark
Consuming IKEA, Different perspectives on consumer images of a global retailer
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU
(2010) In Lund Studies in Economics and management 118
- Book/Report › Anthology (editor)
-
Mark
IKEA's image in three countries
2010) p.111-130(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
IKEA's image in three countries
2010) p.73-96(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
What does it all mean? Summing up a research project
2010) p.237-246(
- Chapter in Book/Report/Conference proceeding › Book chapter