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- 2010
-
Mark
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
2010) p.1-24(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
What does it all mean? Summing up a research project
2010) p.237-246(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
IKEA's image in three countries
2010) p.73-96(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
A standardised approach to the world? IKEA in China
(
- Contribution to journal › Article
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Newspapers - image formation agents for retailers?
2009) p.429-451(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article