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- 2023
-
Mark
Hallmarks and potential pitfalls of customer- and consumer engagement scales : A systematic review
(
- Contribution to journal › Article
-
Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
(
- Contribution to journal › Article
-
Mark
Customer Journey Value: A Conceptual Framework
(
- Contribution to journal › Article
-
Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
(
- Contribution to journal › Article
-
Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Engaging with (vs. avoiding) personalized advertising on social media
2023) In Journal of Marketing Communications(
- Contribution to journal › Article
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