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- 2024
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
-
Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article
-
Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
-
Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
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Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article
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Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
2024) Consortium for international marketing research.(
- Contribution to conference › Other
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Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book