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- 2023
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Mark
Charting the intellectual structure of customer experience research
(
- Contribution to journal › Scientific review
-
Mark
Moving the stakeholder journey forward
(
- Contribution to journal › Article
-
Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
(
- Contribution to journal › Article
- 2022
-
Mark
Co-creation of intangible brand assets: an integrative S-D logic/organic view of brand-based conceptual framework
2022) p.80-89(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Customer Engagement in Emerging Markets: Framework and Propositions
(
- Contribution to journal › Article
-
Mark
Visitors' Destination Brand Engagement's Effect on Co-Creation : An empirical study
2022) p.321-337(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Fifteen years of customer engagement research : a bibliometric and network analysis
(
- Contribution to journal › Scientific review
-
Mark
Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement
(
- Contribution to journal › Article
-
Mark
Customer engagement design in industrial innovation
(
- Contribution to journal › Article
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Mark
The role of recommender systems in fostering consumers' long-term platform engagement
(
- Contribution to journal › Article