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2024
Mark Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
Johansson, Ulf ^LU and Hultman, Jens (2024) In Uppdragsforskningsrapport
- Book/Report › Report
Mark “I could no longer be their teacher” : Online education as a negation of the teaching profession
Ljungqvist, Marita ^LU ; Svensson, Peter ^LU ; Neuhaus, Sinikka ^LU and Sonesson, Anders ^LU (2024) NERA 2024 p.384-384
- Contribution to conference › Abstract
Mark Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
Arya, Vikas ; Sethi, Deepa and Hollebeek, Linda ^LU (2024) In Journal of Consumer Behaviour
- Contribution to journal › Article
Mark The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Tuan, Annamaria and Hollebeek, Linda D. ^LU (2024) In Journal of Advertising 53(4). p.491-510
- Contribution to journal › Article
Mark Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
Lucarelli, Andrea ; Shahriar, Hossain ^LU ; Ulver, Sofia ^LU and Egan-Wyer, Carys ^LU (2024) In Marketing Theory 24(3). p.417-447
- Contribution to journal › Article
Mark Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
Askanius, Tina and Ulver, Sofia ^LU (2024)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Online Content Creators’ and Viewers’ Interdependent Journeys
Hollebeek, Linda ^LU ; Anselmsson, Johan ^LU ; Adomaviciute- Sakalauske, Karina ; Krumm, Kristo ; Jansson, Johan ; Wait, Marius ; Ooi, Beewah and Lubbe, Isolde (2024) In Services Marketing Quarterly 45(3). p.296-318
- Contribution to journal › Article
Mark Using machine learning to develop customer insights from user-generated content
Mustak, Mekhail ; Hallikainen, Heli ; Laukkanen, Tommi ; Plé, Loïc ; Hollebeek, Linda ^LU and Aleem, Majid (2024) In Journal of Retailing and Consumer Services 81.
- Contribution to journal › Article
Mark Sports as "Washing"
Shahriar, Hossain ^LU ; Lucarelli, Andrea and Ulver, Sofia ^LU (2024) Paper Development Workshop - Advancing Management Theory with Sports Data
- Contribution to conference › Other
Mark Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report

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